The war against Rhino poaching is not new and the battle intensifies every day. We have all seen the facts, the figures and the heart wrenching images, yet the killing persists. Rhino deaths are increasing. The Rhino poaching problem has been front page news for a long time now and there is still a huge amount of hard work ahead of us if we want to achieve success in this international disaster.
The concept for 12Hours was born out of the shocking fact that Rhinos are being poached at a current rate of 1 every 12 hours. As people become increasingly frustrated and disheartened by the lack of results, 12Hours believes a different and refreshing approach is needed in both raising funds, and what the funds are actually used for. It is with this in mind that we have decided to use donor funds for specific projects that we aim to see through to completion.
We aspire to support new ideas and technologies that are viable and effective with the promise of tangible results. Most conservation and Rhino protection initiatives will fail unless there is public involvement and a sustained and constant flow of funds to support them. At 12Hours we are committed to achieving this result.
Our vision is a world where wildlife is respected and protected for its intrinsic value and not exploited as a commodity to satisfy man’s insatiable greed and cultural beliefs.
12Hours will drive the most efficient and innovative fundraising mechanisms available. We will use generated funds to finance projects, ideas and technologies that are viable and effective, produce tangible results and have a positive impact in wildlife protection.